Thoughtful pieces on health, humanity, and the space between care and communication.
The Unseen Problem in Health Tech: When Cognitive Impairment Meets Diabetes Care
As diabetes technology advances, millions are being left behind. Up to half of people with type 2 diabetes experience cognitive impairment — yet many health tools assume users are tech-savvy and cognitively able. This article explores the human cost of designing for the ideal user and why the next generation of diabetes care must be inclusive, intuitive and compassionate.
Marketing That Feels Good
18 Psychology Principles for Wellness, Health & Purpose-Led Brands
From Diagnosis to Direction: A Journey Back to What Matters
Reflections on purpose, life, and realignment, and why I’ve launched a business that finally makes sense.
What Healthcare Taught Me About Marketing
Reflections from a career at the intersection of brand strategy and bedside care.
From Strategy Decks to Scrubs
This piece was originally written in August 2024 after walking away from the corporate world and into healthcare. At the time, it felt like a nosedive. Now I see it as the start of realignment — a moment of clarity after a year of health challenges and honest reflection.