Content strategy & writing for health and wellness brands
Evidence-based content, UX writing and thought leadership that helps people feel informed, supported and seen.
Health Brand Studio is a specialist content strategy and writing studio founded by Danielle (Dani) Mathieu, a communications strategist with 18+ years’ experience, an MA in Psychology and an MSc in Nursing underway. Our mission is to blend clinical insight with creative expertise to help inform, support and inspire.
Connecting Evidence with Engagement
Whether you’re developing new treatments, building digital tools or supporting people one-to-one, we understand your work touches lives. We are driven to provide content that reflects your values and expertise and bring a unique blend of psychology, clinical training, and lived experience to the services we offer.
What we do
Content strategy & architecture – audits, content models, information architecture, messaging frameworks and tone-of-voice guidelines.
UX & content design for health – compassionate microcopy, onboarding flows, in-app messages, patient education and lifecycle emails that reduce friction and anxiety.
Specialist writing & thought leadership – articles, essays, guides and ghostwritten pieces for founders and clinicians, all grounded in evidence and a human voice.
Research & insight – literature scans, desk research and competitor analysis to keep your content accurate and well-positioned.
Ongoing support & implementation – content calendars, publishing and light operational support so you can implement the strategy without hiring a full-time content lead.
Who we work with
We partner with a wide range of health and wellbeing businesses, creative agencies, coaches, and independent practitioners. We work alongside teams to shape content that supports business goals and connects the people you’re trying to reach.
Ready to talk about your content?
Take a moment to explore some of my latest essays and articles below.
If something resonates I’d love to know.
““Working with Dani has been a breath of fresh air. She immediately understood my tone of voice and helped me bring clarity to my content and confidence to my brand. I finally feel like I have someone in my corner who just gets it — calm, reliable, and thoughtful in every detail.””
Flexible Support, Wherever You Are
Whether you're based in Edinburgh, East Lothian, or beyond, I offer flexible support to meet your needs. We can connect online or, if you prefer, arrange in-person sessions in Edinburgh or East Lothian. Let's find the setup that works best for you.